Types Of Paper In Catalog Printing & Paper Fast Food Packaging

There are many things that are crucial to brochure style. The cover page style and the style of your brochure's product pages all play essential functions in designing a catalog that will bring in new consumers and sales.

However none of the things mentioned above are more crucial than the kind of paper you will pick to print your brochure on. The "feel" of your brochure is very important to your prospective clients. The longer they have your catalog in their hands, the more item they will purchase. In this short article I will go over some of the many paper options you have to print your catalog on.

First you require to decide if the cover will be the same paper as the rest of your catalog. Most of the times the cover will be of much heavier weight then the interior pages.

2nd you will require to choose uncoated or covered paper for printing your catalog. Coated paper is for the glossier designs and uncoated is more cost-effective, but can still show your products well.

You have 2 things to think about initially, "Will it be shiny paper or not?", "Will my cover be the exact same weight as the interior pages of my catalog?"

As soon as you have answered those 2 concerns the next choice is what the weight of the paper will be. Most catalogs go with 60, 70, or 80 lb. weights. It would be 60lb uncoated or coated, 70 lb. Uncoated or coated. 80 pound. Paper generally is just picked for 80 pound. Weight and above. Not all paper is measured by weight. Some is measured by thickness or "points".

Now the above is truly over-simplified. There are other kinds of special paper you can choose from. There is textured paper, photographic paper, and other more costly paper to pick from if you are selling a pricey or high-end product.

When selecting the paper your catalog will be printed on, there are likewise other factors to consider. Such as the method of printing you are going to pick.

If you are going to have your catalog printed on a hot-set web press, then you can select coated or uncoated paper. The heat will dry the ink as it prints your brochure. Then the ink air-dries and is absorbed into the paper, if your printer uses a cold-set web press. A cold-set web press can not print on covered paper.

If your printer uses a sheet-fed press then you can pick from any of the high quality papers they have available. The same chooses printers that do digital printing.

It will depend a lot on the printer you pick. You need to find out what kind of paper is available and you will wish to see samples of the paper to get a better concept of which one you wish to print your catalog on. Likewise ask your printer to recommend the various kinds of paper they think will be the finest for your brochure.

Here is a list of some of the types of paper your printer might have available for you to select from or may be able to order for you.

Four things identify the quality of the paper, opacity, brightness, finish, and ppi. (Pounds per inch) Brightness impacts the contrast and luster of the paper. It affects how your text will stand apart on the pages of your catalog. Opacity is just how much your ink is visible from the back of the page. If a paper is too nontransparent, your text and images from one page will be seen through onto another page that your client is attempting to read. The finish impacts the feel of the pages and also how your images will look. The lower grade surfaces produce grainier images while high quality surfaces hone the look of your more info images.

Ask your printer to supply you with samples or swatch booklets and a price list for printing your catalog on the various kinds of paper prior to you decide. You know what your spending plan is and paper is only one of the expenses you need to think about.


None of the things pointed out above are more essential than the type of paper you will select to print your catalog on. In this post I will go over some of the many paper options you have to print your catalog on.

There is textured paper, photographic paper, and other more pricey paper to select from if you are offering a high-end or expensive product.

If you are going to have your catalog printed on a hot-set web press, then you can choose layered or uncoated paper. You require to find out what type of paper is offered and you will desire to see samples of the paper to get a much better concept of which one you want to print your brochure on.

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